Arketipo / Italy

Founded in 1982, Arketipo is now a member of the prestigious association ADI (Industrial Design Association). The operation headquarters are in Calenzano, Florence and currently covers an area of 6,000sqmt.

Focusing on sofas, armchairs and the accessories sector, the company has progressively been establishing itself within the upper, modern-contemporary sector as one of the most dynamic, solid with consistent and escalating proceeds. Its turnover is evenly distributed between the European, the Far East and overseas markets.

Arketipo offer is characterized by a sophisticated design, yet function-oriented, attentive to analyzing the product value. The close cooperation with designers from different professional and creative paths, like Carlo Bimbi and Adriano Piazzesi, feeds a continuous process of formal and technological innovation.

 

The key issues of Arketipo vision are:

•            Research and design;

•            Quality control process;

•            Improvement of production processes;

•            Marketing placement based on the quality/product price ratio;

•            Distribution service;

•            Logo identity and targeted communication.

 

Over the last three years, the company has implemented a support campaign based on:

•            Corporate image restyling;

•            Distribution policy focussed on the upper-market, prestige retail channels;

•            Increasing investments in superior technology for production;

•            Permanent personnel qualification.

 

 

Philosophy

Arketipo nurtures the culture of balance: its solid, ergonomic, modern and beautiful design is in function of a life-style free from schemes and restrictions. Arketipo products interpret contemporary life in view of an essential yet not simple style, where design can be read in its every detail and function.